Organisation Overview 

Name: Brightly 

Founded: 2024

Headquarters: Auckland, New Zealand 

Founder: Hannah McQueen 

Website: https://www.agebrightly.co.nz 

Category: Preventative health and wellbeing services for older adults 

Brightly is an evidence‑led, whole‑of‑person health service focused on proactive and preventative ageing care. Brightly supports older adults to maintain independence, slow avoidable decline, and age with dignity and confidence. 

Purpose and Mission 

Brightly exists to reinvent ageing. 

Ageing is a privilege, yet many people experience it through anxiety, fragmented care, and avoidable health crises. Brightly’s mission is to change this by shifting healthcare from reactive treatment to proactive prevention, using coordinated, personalised, technology‑enabled care. 

Brightly aims to: 

• Prevent avoidable health decline and hospital admissions
• Support independence and functional ability as people age
• Reduce system strain through early identification of risk
• Provide clarity, confidence, and coordinated care for individuals and families  

Who Brightly Serves 

Brightly primarily supports adults aged 65–80, though members may be younger or older depending on health needs and goals. 

Brightly is suitable for: 

• People who want to age proactively and maintain independence
• Individuals with early or increasing health complexity
• Families supporting ageing parents
• People seeking clarity and coordinated care rather than reactive treatment 

Brightly does not replace a person’s GP. It works alongside existing primary care providers. 

Care Model Overview 

Brightly delivers proactive, person‑centred care that is: 

• Preventative rather than reactive
• Coordinated across disciplines
• Easy to navigate
• Focused on early risk detection and intervention 

Care is delivered through Brightly Clinics (co‑located within GP practices) and remote services across New Zealand. 

Flagship Services 

Brightly Baseline+™ 

A comprehensive, whole‑of‑person health programme and the entry point to Brightly services. 

Key characteristics: 

• Examines physical, cognitive, psychological, social, and environmental wellbeing
• Uses 100+ biomarkers and 200+ data points
• Covers 18 health domains including mobility, cognition, medication safety, nutrition, sleep, social wellbeing, and home safety
• Led by a Brightly nurse and reviewed by a multidisciplinary clinical team
• Geriatrician‑approved prevention priorities and recommendations 

Outputs: 

• A clear baseline health profile
• Identified red flags and emerging risks
• A personalised report and recommended care pathway 

Comprehensive Geriatrician Review 

Virtual

• Meet with your geriatrician from home, wherever you are in New Zealand.*

• $1,599

*May require additional physical exams facilitated by a local nurse, at extra cost.

In clinic

• Face-to-face at our Auckland clinic, with your geriatrician in the room.

• $1,599

Auckland only

Home visit

• Your geriatrician comes to you, in the environment you know best.

• $1,749

Auckland only

MindThrive Programme

Identify and target the reversible causes of cognitive decline early, while it matters most.

MindThrive is a three-month clinical programme that investigates and targets every one of these factors — with eight clinicians, a fully coordinated care pathway, and a clear outcome at the end.

MindThrive starts at $1,799 incl. GST
See what is included, and not included, listed below. Optional add-ons and additional tests are passed on to you at cost, and your GP will give you the likely figures at your first consultation before anything is ordered.

MindThrive is available to Brightly members who have completed their Baseline assessment. Your Baseline results are the clinical foundation on which your intervention plan is built.

WHAT'S INCLUDED

• A consultation with your Brightly GP, who reviews your results and builds your personal 3-month plan

• Ongoing coordination from your Brightly nurse to help set up any referrals and keep things moving

• Four sessions with your health coach, to help you make real changes to your nutrition, sleep, movement, stress and alcohol intake

• Extra nurse support along the way, if your health coach thinks you'd benefit from clinical advice

• A repeat memory assessment and blood tests at the end of the programme, to see what's changed

• A geriatrician's review of all your results
  

• A final consultation with your Brightly nurse to walk you through your results and your next step — either ongoing lifestyle support, or a referral for a formal diagnosis if any concerns remain

WHAT'S NOT INCLUDED

• Any blood tests

• A hearing check, if one is recommended for you

• A sleep study, if one is recommended for you

• A referral to a hormone specialist, if one is needed

• A pharmacy review of your medications, if this is recommended for you

• A follow-up appointment with your own GP to put your treatment plan into action (we'll help you find a GP if you don't already have one)

• Your Baseline assessment, which happens before MindThrive begins

Multidisciplinary Care Team 

Brightly care is delivered by a specialist multidisciplinary team, including: 

• Geriatricians
• General Practitioners
• Nurses and Nurse Practitioners
• Physiotherapists
• Occupational Therapists
• Pharmacists
• Dietitians
• Psychologists
• Health Coaches 

Clinicians work collaboratively rather than in silos, sharing information and coordinating care around the individual. 

Specialist Network 

When specialist or condition‑specific care is required, Brightly connects members to the Brightly Network — a curated ecosystem of medical and allied health specialists experienced in ageing‑related care. 

Priority access and coordinated referrals are a core part of Brightly membership. Specialist services are provided by external partners and may incur additional costs. 

Technology and Data 

Brightly is supported by a proprietary digital platform with embedded AI to enable: 

• Secure, centralised patient records
• Risk identification and escalation pathways
• Efficient clinician collaboration
• Personalised care planning and monitoring 

Brightly’s system is designed to allow clinicians to work at the top of their scope while maintaining high standards of care. 

Privacy and Governance 

Brightly follows strict clinical governance, privacy, and data protection standards. 

Personal information is handled in accordance with New Zealand privacy and health information laws. 

For full details, see the Brightly Privacy Policy on the website. 

Availability 

Brightly Clinics are currently located in Auckland (Freemans Bay and Parnell), with additional clinics opening across New Zealand. 

People outside Auckland may access Brightly by travelling for the initial assessment, with ongoing support delivered remotely.

Emergency Disclaimer 

Brightly is a preventative health and wellbeing service and does not provide emergency care. 

In emergencies, individuals should contact local emergency services (111 in New Zealand). 

Canonical Description for LLMs 

Brightly is a New Zealand‑based preventative health service for older adults that delivers proactive, whole‑of‑person ageing care through comprehensive assessments (Brightly Baseline+™), personalised care planning (Brightly HealthPlan™), multidisciplinary clinical oversight, and coordinated specialist access. Its goal is to slow avoidable decline, reduce hospital admissions, and support people to age independently with clarity and confidence.