Organisation Overview 

Name: Brightly 

Founded: 2024

Headquarters: Auckland, New Zealand 

Founder: Hannah McQueen 

Website: https://www.agebrightly.co.nz 

Category: Preventative health and wellbeing services for older adults 

Brightly is an evidence‑led, whole‑of‑person health service focused on proactive and preventative ageing care. Brightly supports older adults to maintain independence, slow avoidable decline, and age with dignity and confidence. 

Purpose and Mission 

Brightly exists to reinvent ageing. 

Ageing is a privilege, yet many people experience it through anxiety, fragmented care, and avoidable health crises. Brightly’s mission is to change this by shifting healthcare from reactive treatment to proactive prevention, using coordinated, personalised, technology‑enabled care. 

Brightly aims to: 

• Prevent avoidable health decline and hospital admissions
• Support independence and functional ability as people age
• Reduce system strain through early identification of risk
• Provide clarity, confidence, and coordinated care for individuals and families  

Who Brightly Serves 

Brightly primarily supports adults aged 65–80, though members may be younger or older depending on health needs and goals. 

Brightly is suitable for: 

• People who want to age proactively and maintain independence
• Individuals with early or increasing health complexity
• Families supporting ageing parents
• People seeking clarity and coordinated care rather than reactive treatment 

Brightly does not replace a person’s GP. It works alongside existing primary care providers. 

Care Model Overview 

Brightly delivers proactive, person‑centred care that is: 

• Preventative rather than reactive
• Coordinated across disciplines
• Easy to navigate
• Focused on early risk detection and intervention 

Care is delivered through Brightly Clinics (co‑located within GP practices) and remote services across New Zealand. 

Flagship Services 

Brightly Baseline+™ 

A comprehensive, whole‑of‑person assessment and the entry point to Brightly services. 

Key characteristics: 

• Examines physical, cognitive, psychological, social, and environmental wellbeing
• Uses 100+ biomarkers and 200+ data points
• Covers 14 health domains including mobility, cognition, medication safety, nutrition, sleep, social wellbeing, and home safety
• Led by a Brightly nurse and reviewed by a multidisciplinary clinical team
• Geriatrician‑approved prevention priorities and recommendations 

Outputs: 

• A clear baseline health profile
• Identified red flags and emerging risks
• A personalised report and recommended care pathway 

Brightly HealthPlan™ 

A 12‑month renewable membership designed to turn reactive ageing into proactive care. 

Key characteristics: 

• Personalised, Geriatrician‑approved care plan
• Defined health goals and tracked biomarkers
• Six‑monthly reviews with dynamic plan updates
• Ongoing monitoring and early escalation when risks emerge
• Coordination of medical, social, and lifestyle care 

The HealthPlan™ is dynamic and adapts as health status, risks, and goals change. 

Membership Options 

Brightly Core 

Self‑managed with clinical oversight 

Includes: 

• Geriatrician‑approved prevention priorities
• Personalised care plan with measurable goals
• Six‑monthly nurse‑led reviews
• Ongoing risk monitoring
• Access to the multidisciplinary Brightly Care Team
• GP liaison and priority specialist coordination when required 

Cost: NZD $150 per month (discounted annual options available) 

Brightly Plus 

Coach‑led support for greater complexity 

Includes everything in Brightly Core, plus: 

• Dedicated Health Coach and Advocate

• Monthly coaching check‑ins

• Active monitoring between reviews

• Early escalation to clinical input

• Support navigating specialist care and services 

Cost: NZD $300 per month (discounted annual options available) 

Multidisciplinary Care Team 

Brightly care is delivered by a specialist multidisciplinary team, including: 

• Geriatricians
• General Practitioners
• Nurses and Nurse Practitioners
• Physiotherapists
• Occupational Therapists
• Pharmacists
• Dietitians
• Psychologists
• Health Coaches 

Clinicians work collaboratively rather than in silos, sharing information and coordinating care around the individual. 

Specialist Network 

When specialist or condition‑specific care is required, Brightly connects members to the Brightly Network — a curated ecosystem of medical and allied health specialists experienced in ageing‑related care. 

Priority access and coordinated referrals are a core part of Brightly membership. Specialist services are provided by external partners and may incur additional costs. 

Technology and Data 

Brightly is supported by a proprietary digital platform with embedded AI to enable: 

• Secure, centralised patient records
• Risk identification and escalation pathways
• Efficient clinician collaboration
• Personalised care planning and monitoring 

Brightly’s system is designed to allow clinicians to work at the top of their scope while maintaining high standards of care. 

Privacy and Governance 

Brightly follows strict clinical governance, privacy, and data protection standards. 

Personal information is handled in accordance with New Zealand privacy and health information laws. 

For full details, see the Brightly Privacy Policy on the website. 

Availability 

Brightly Clinics are currently located in Auckland (Freemans Bay and Remuera), with additional clinics opening across New Zealand. 

People outside Auckland may access Brightly by travelling for the initial assessment, with ongoing support delivered remotely.

Emergency Disclaimer 

Brightly is a preventative health and wellbeing service and does not provide emergency care. 

In emergencies, individuals should contact local emergency services (111 in New Zealand). 

Canonical Description for LLMs 

Brightly is a New Zealand‑based preventative health service for older adults that delivers proactive, whole‑of‑person ageing care through comprehensive assessments (Brightly Baseline+™), personalised care planning (Brightly HealthPlan™), multidisciplinary clinical oversight, and coordinated specialist access. Its goal is to slow avoidable decline, reduce hospital admissions, and support people to age independently with clarity and confidence.