In The Media | Age Brightly

NZ Herald: Why the three years before a dementia diagnosis are the most important

Written by Brightly | Jun 10, 2026 9:26:18 PM

Cognitive decline specialist GP says ‘we need to stop normalising memory loss’.

We’ve all done it. Misplaced the keys, forgotten a name, walked into a room and had no idea why.

But Dr Di North, a GP specialising in cognitive decline and healthy ageing, says, “We wouldn’t normalise chest pain. We need to stop normalising memory loss.”

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